From where I sit, three shifts seem to be reshaping the web:
- Agents increasingly act on our behalf — not replacing humans, but mediating discovery, synthesis, and action.
- Identity becomes more programmable — wallets, attestations, passkeys, signed statements.
- Click-based traffic keeps declining — search becomes answers, feeds become summaries.
The implication
Feels less important to predict the specifics, more important to design systems that survive those forces.
That means optimizing for:
- Canonical density over platform dependency
- Structured surfaces over clever UI
- Machine legibility over SEO tricks
- Reversible architecture over premature commitment
The details will churn. The invariants won’t.