August 2009
1 post
3 tags
6 Best Practices for Email Marketing
I’ve uncovered a truth about email marketing: It works! However, if you’re just joining the party you may have to adjust your marketing habits. Your focus will need to shift from quantity to quality. For example: Like it or not, the law states that you must get explicit permission prior to sending and email. Email marketers must demonstrate a certain level of agility in handling the...